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Bear Media

Brief like the pros.

The brief we use in our programs, with the brand details taken out. Fill in the blanks and send it.

Comes as a PDF. Plus 3 short emails on running a creator program. Unsubscribe anytime.

Why a brief matters.

When creator content doesn't run as an ad, it's almost never because it's bad. It's usually missing one or two specific things. The brief is where you tell creators what those are, before they film.

FormatPDF, 10 pages
Sections7, each with a note on why it's there
PriceFree

Every section has a short note on why it's there.

  1. 01

    Cover and positioning line. Your brand in one or two sentences.

  2. 02

    What every video needs. Hook, body, CTA, proof, with a good and bad example for each.

  3. 03

    How to make great content. Six production rules: lighting, camera, framing, background, on-screen text, energy.

  4. 04

    What's coming your way. What ships, and how to use it before filming.

  5. 05

    The ask. Deliverable count, how commission works, what happens after upload.

  6. 06

    A proven structure. A 7-step script any product can use.

  7. 07

    Concepts to get started. Three video ideas, set up so creators make them their own.

Cover of the free creator brief template Page 2 of the creator brief template

Get the brief.

Comes as a PDF. Plus 3 short emails on running a creator program. Unsubscribe anytime.